Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Consumer Behaviour
Course Number:
MKTG 3020
Course Description:
This course is focused on the behavioural concepts and theories that have been found useful for understanding consumer behaviour and their potential applications in the development of marketing strategy. Concepts and theories in the social sciences, particularly social psychology, cognitive psychology, sociology and cultural anthropology will be emphasized throughout this course with special reference to selected consumer topics. These topics include attitude formation and change, information processing, learning, group influences, choice behaviour and cross-cultural consumer behaviour.
Grade Descriptor
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
Consumer Behaviour.pdf
