Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Service Marketing
Course Number:
MKTG 4030
Course Description:
This course reviews the important concepts in service marketing. It addresses the issues involved in the effective marketing of services taking into account the unique characteristics of services. The issues which are covered include: the interactive nature of the service provider, the consumer and the physical environment in the service provision process; the importance to maintain high quality; and special problems related to the growth and internationalization of services.
Language:
English
Approved Equivalent:
MKTG ---
Attachment Files:
Service Marketing.pdf
