Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Marketing in China
Course Number:
MKTG 4070
Course Description:
The major objective of this course is to prepare students to become a good decision maker in China marketing. Students will become aware of the strategies, skills and attitudes that are essential for effective and efficient marketing practices in China. Topics include: analysing the marketing environment in China; understanding Chinese consumer behaviour; conducting marketing research in China; developing and implementing marketing strategies in China.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
Marketing in China.pdf
