Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Digital Marketing
Course Number:
MKTG 4080
Course Description:
The Internet is having a profound effect on the conduct of marketing as we move towards the new millennium. The Internet presents a fundamentally different environment for marketing, and new paradigms will have to be developed to take account of marketing activities in the electronic age. This course focuses primarily on the impact of the Internet on marketing, marketing research with Internet, consumer behaviour on the Internet, and marketing strategies in the Internet age.
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
Digital Marketing.pdf
