Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Marketing Analytics
Course Number:
MKTG 4090
Course Description:
Marketing analytics allow firms to measure, manage, and analyze marketing performance in order to maximize its effectiveness and return on investment. Advancements in collecting, storing, and analyzing information have created new business opportunities. This course “Marketing Analytics” introduces basic ideas of turning marketing data into prescriptive recommendations for the marketing execution process to maximize firms' strategic value. We will discuss how to use marketing data to answer marketing questions and how to analyze marketing data using empirical marketing techniques.
Language:
English
Approved Equivalent:
MKTG 352
Attachment Files:
Marketing Analytics.pdf
