Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Strategic Brand Management
Course Number:
MKTG 4110
Course Description:
One of the most important assets of any business is its brands. As industries become increasingly competitive, it is clear that strong brand-building skills are needed for every business to survive and prosper. The Strategic Brand Management course is designed to provide conceptual background as well as practical approaches to manage brands as a strategic asset as well as a primary source of competitive advantage. Topics include brand creation, brand building, managing brand equity, and revitalizing brands.
Language:
English
Approved Equivalent:
MKTG 491
Attachment Files:
Strategic Brand Management.pdf
