Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Pricing
Course Number:
MKTG 4160
Course Description:
Pricing is one of the most important marketing decisions because prices, on one hand, reflects the values a firm provides to its customers, and on the other hand, influences the profits a firm can earn. Therefore this course aims to introduce the basic concepts and techniques in pricing decisions. It introduces an integrated framework, which is structured around marketing's three C’s: costs, customers and competitors, for assessing and formulating profitable pricing strategies. It also introduces basic analytical tools which are essential for the understanding of both pricing decision and its value creation process from a managerial perspective. The applications of those analytical tools in marketing will also be discussed.
Language:
English
Approved Equivalent:
MKTG 491
Attachment Files:
Pricing.pdf
