Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
Communication and creative Strategy
Course Number:
2021_S02_MKT_M2_MKT_0011_E_L_MRS_BRD
Course Description:
Course Purpose & Objectives
This course provides insights and experience in communication and strategic planning.
The course objectives are to:
1. Understand what advertising is and its role in advertising and brand promotion and
the economic effects of advertising.
2. Understand the structure of the advertising industry.
3. Be able to identify, analyse, and understand the advertising environment.
4. Be able to prepare the advertising message and fully integrate the creative process.
5. Understand the importance of placing the message in conventional and nontraditional media.
6. Be able to identify, understand, and apply integrated brand promotion.
Language:
English
Approved Equivalent:
MKTG 313
