Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
E-marketing
Course Number:
KBA-B3-MKT-902-E-L-BDX
Course Description:
This module is part of the marketing specialization in KEDGE BACHELOR 3 IFC.
A fundamental aspect of modern marketing is digitalization. The sharp increase both in
number and richness of information and communication technologies has a strong impact
on traditional marketing practice, and one cannot apprehend marketing now without
notions of digital technologies.
Understanding which technologies exist, how they are relevant and usable by marketers is
the core focus of this course. The course aims to present the fundamentals of digital
marketing and addresses the joint evolution of marketing strategy, consumer behavior and
brand management, from a digital point of view.
The course aims to provide a guide on how companies can get most out of the web for their
marketing goals. The course combines established approaches to marketing planning with
a creative use of new digital communication methods. It develops students’ skills in emarketing.
Language:
English
Approved Equivalent:
MKTG 315
