Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
Services marketing
Course Number:
2021_S02_PGE_M2_MKT_0004_E_L_BOD
Course Description:
The course focuses on the field of services, with a particular attention to luxury services and
how they differ from other services. Another key focus is to delimit how service marketing
overall differs from product marketing. Students should learn to understand and practice a
new, alternative perspective on business, based on customer centricity and a service
perspective. Students should be able to identify management challenges in service and nonservice oriented firms, to understand and use service-based theories, models and concepts,
to analyze existing challenges, and to create actionable solutions
Language:
English
Approved Equivalent:
MKTG 491
