Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
Sustainable marketing
Course Number:
2021_S02_PGE_M2_MKT_0005_E_L_BOD
Course Description:
nd objectives of the course Concern over the ethics of business, social responsibility and the environment was once thought to be a passing fad, encouraged by a minority of activist organisations and confined to the margins of society. Now, not a single day passes without these topics appearing before the general public. Governments regularly debate and legislate on these issues, pressure groups openly voice their opinions and take their own actions, more and more product advertisements contain more sustainability-focused messages, and businesses are beginning to take measures of their own changing the way they conduct their operations from the beginning to the end of their supply chains. Without doubt, sustainability now forms part of the everyday consciousness of the consumer, government and of business and its presence is likely to be permanent. Sustainable marketing is not another off-shoot or an alternative branch of thought or practice running alongside what is
Language:
English
Approved Equivalent:
MKTG 491
