Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
Product management
Course Number:
EM054M39B1
Course Description:
The course is designed to provide an understanding of the requirements, issues and tools involved in managing existing products/ services. The course also approaches developing new products and introduces the issue of managing innovation. Strategy, management and marketing issues will be covered.
Language:
English
Approved Equivalent:
MKTG 353
Attachment Files:
Product management.pdf
