Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
Sustainable marketing
Course Number:
EM165M8AA1
Course Description:
This course aims to familiarize the students, as future marketers and entrepreneurs, with the importance of the sustainability marketing approach in the XXI century. It tries to explain how sustainability and marketing fit together, how sustainability marketing differs from traditional marketing in terms of the basic marketing concepts such as: product, price, place and promotion. Nowadays it is not enough for the businesses to create needs to stay long enough on the market. The ultimate marketing objective should not be only to satisfy the consumers’ needs profitably but to take the huge responsibility for the whole society and the planet.
Language:
English
Approved Equivalent:
MKTG 491
Course URL:
https://intranet.em-strasbourg.eu/views/voir_cours.php?cours_code=EM165M8AA1&cours_annee=2017
Attachment Files:
