Institution: Universidad de San Andrés
Course Title: Marketing
Course Number: A140
Course Description: This course deals with learning the basic marketing concepts and tools. It begins with a brief revision of marketing fundamentals and notions of creativity, and then analyses consumers in depth, in order to be capable of creating a compelling value proposition, from the Product, Price, Place and Promotion standpoint. By combining the analytical concepts and tools developed during the course, students will be able to integrate knowledge into a complete and realistic marketing plan, with a high level of complexity.
Approved Equivalent: MKTG 303
Attachment Files: A140 - Marketing.pdf