Course Details
Country:
Argentina
Institution:
Universidad de San Andrés
Course Title:
Marketing
Course Number:
A140
Course Description:
This course deals with learning the basic marketing concepts and tools. It begins with a brief revision of marketing fundamentals and notions of creativity, and then analyses consumers in depth, in order to be capable of creating a compelling value proposition, from the Product, Price, Place and Promotion standpoint.
By combining the analytical concepts and tools developed during the course, students will be able to integrate knowledge into a complete and realistic marketing plan, with a high level of complexity.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
A140 - Marketing.pdf
