Course Details
Country:
Korea, South
Institution:
Yonsei University International Summer School
Course Title:
Marketing
Course Number:
IEE 2028
Course Description:
This course offers an introduction to marketing. The main objectives of the course are to:
Introduce key concepts in marketing.
Become conversational in marketing.
Understand how firms employ various marketing strategies.
Provide tools/methods to make decisions in complex marketing situations.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
127.6w-2023-YISS-Marketing-Course-Syllabus--Jikyung-Park-P2 (1).pdf
