Course Details
Country:
Netherlands
Course Title:
Business of Media
Course Number:
CM2033
Course Description:
The media sector is an important economic industry that is increasingly expanding into other sectors such as healthcare or connected vehicles. During this course we focus on the media firm as our unit of analysis and we will use the business model canvas as our main analytical model. During the classes we will discuss how media firms design value propositions, engage with customers, produce content and services (value chains), manage their organizations and generate revenues. We will address the impact of new (digital) media technologies on the business models of media firms. Furthermore, we will also look at specific business related issues that media firms face in specific sectors, such as TV, gaming and digital video. We will also address how government policy impacts business models of media firms, for instance around copyrights, privacy and competition law. An important part of this course consists of guest lectures by people that
Language:
English
Approved Equivalent:
FAVS 250
Attachment Files:
Business of Media.pdf
