Course Details

Country: Spain
Course Title: Global business management
Course Number: 17660
Course Description: Acquired knowledge: Understand the importance of economic forces that shape the international arena, the strategies of multinational firms and the management of an international company. - At the level of international economy. o Learn the key variables of an open economy and a globalized market (globalization of markets, exchange rate, imports, exports, foreign direct investment flows, etc.) o Understand international equilibria and global economic trends, specially the changes and opportunities in the new emerging markets. - At the level of the company: o Identify opportunities for international investment and trade in global markets. * Analyze the enviornmental differences among countries, specially the socio-cultural, legal and political environments. o Evaluate the selection process for international markets o Analyze different entry modes choices in international markets. - At the level of management: o Understand the production, marketing, human resources and finance in an international context withing an international business plan o Study
Language: English
Approved Equivalent: Pending For Approval
Course URL:
Attachment Files: GlobalBusMgmt.pdf


Back to List