Course Details

Country: Belgium
Institution: Ghent University
Course Title: Online and Social Media Strategies
Course Number: K001249
Course Description: In order to understand the political-economic and socio-cultural meanings of media and communication in contemporary societies, we must look at and learn from the past. This course offers the students different historical perspectives on media and communication, and demonstrates and illustrates how these historical insights can help us understand contemporary mediated phenomena. The aim of this course is threefold. First of all, it introduces students to different tendencies and ‘theoretical milestones’ within media and communication history. Second, by elaborating on the notion of multiple histories, this course demonstrates that there is no singular way of writing (and rewriting) media and communication history. It criticizes the hegemony of certain historical accounts and argues that shifting the focus from technology over economy to socio-cultural concerns may result in different histories. https://studiekiezer.ugent.be/studiefiche/en/91877142/2021
Language: English
Approved Equivalent: COMM L396
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