Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
Marketing Decision Making
Course Number:
2021_S01_MKT_M2_MKT_0039_E_L_MRS
Course Description:
The driving force of this course is to acquaint the participant with marketing practice
and to reason in terms of Marketing ROI and brand performance measurements. This course focuses on marketing strategy formulation, marketing planning and marketing tactics. It builds upon concepts learned in basic or intermediary and specialized marketing courses taken previously by enabling students to experiment both market and financial results following the implementation of recommended marketing strategies and tactics. The major perspective taken in this course is that of a marketing executive responsible for the sales, market share and profitability for his brands.
Language:
English
Approved Equivalent:
MKTG ----
Attachment Files:
Syllabus_V20-1_33828_2458.pdf
