Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
Digitalization and the challenges of product management
Course Number:
EM023M14A1A
Course Description:
The pervasiveness of information systems and Internet in all aspects of human society amplifies the role played by digital technologies in business and organizations. As a matter of fact, an increasing number of companies have embraced a digital transformation program in order to adapt and react to these rapid changes in the economy, but also to be more prospective and anticipate the next threats or opportunities. Issues such as disruptive technologies, e-business models, collaboration 2.0, social networks, represent important knowledge for managers. Therefore, as a future (top) manager, you need to better understand what models and tools exist to better evaluate and implement their value for your company.
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
Digitalization and the challenges of product management.pdf
