Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
Strategic Decisions in Marketing (Business Game)
Course Number:
(EM1F4M54B1
Course Description:
This course is a business simulation. Participants are organized in teams, and are to manage the marketing department of a large corporation. Teams are competing with several other firms in in a same industry. Each team is responsible for formulating and implementing the long-term marketing strategy of your division. In particular, teams have to: - Work in a highly competitive market - Target consumer segments and position your products - Interface with R&D to design and develop new products - Launch new products and improve existing ones - Interface with the production department - Make marketing mix decisions: pricing, advertising, … - Decide on the size and priorities of your commercial team - Order market research studies to get up-to-date information for decision making. The objective is to maximize the Share Price Index of the company, which takes into account several indicators including net contribution generated, product market share, ability
Language:
English
Approved Equivalent:
MKTG 491
Attachment Files:
Strategic Decisions in Marketing (Business Game).pdf
