Course Details
Country:
Germany
Institution:
Goethe - University Frankfurt
Course Title:
Management
Course Number:
BMGT
Course Description:
This course introduces into strategy and management theory. As in many U.S. business schools this course applies micro-economic methods and concepts to develop an analytical framework for decision making. This course focuses on the external view (reaction to market conditions) as well as on the internal view (organizational structure of firms). The external view refers to the "make-or-buy" problem in merger decisions, to strategic investment and innovations as well as to market entry strategies. Another issue is why some companies can maintain their competitive advantage while others fall back. The internal view includes problems regarding the incentive structure for agents, the organizational structure of a company, the distribution of decision-making powers as well as the motivation of employees and essentials for building market-leadership.
Language:
German
Approved Equivalent:
MKTG ---
Attachment Files:
