Course Details
Country:
Brazil
Institution:
Insper
Course Title:
Consumer Behavior: Science and Practice
Course Number:
Course Description:
Cognitive biases. Influence by peers. Commercials. Government. Customer and consumer behavior. Consumers’ decisions. Cognitive and emotional decision-making. High-involvement and low-involvement decision-making. Compensatory and no compensatory decision-making. Psychology, social psychology, academic marketing, and behavioral economics.
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
Consumer Behavior Science and Practice.pdf
