Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
E- Commerce
Course Number:
17648
Course Description:
. Communication and Perception
3. Motivation & The Self
4. Learning & Attitude formation
5. Influence
6. Culture and cross-cultural aspects of the digital world
7. Decision making process
8. Consumer in Social Media Marketing
9. Platforms and Content in Social Media Marketing, electronic Word of Mouth
10. (eWOM)
11. Consumer Behavior research in Digital era
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
