Course Details
Country:
Germany
Institution:
Frankfurt School of Finance & Management
Course Title:
Marketing Strategy and Analytics
Course Number:
MGT60250
Course Description:
Through case studies and a real-world consulting project, students will learn to apply the concepts of this course. Students should take this course only if they have a strong interest in both, Analytical Marketing and Strategy.
Topics covered in this module include:
Market Analysis (5 C’s)
Segmentation, Targeting, and Positioning
Marketing Mix (4 P’s)
Customer Management and Customer-Based Valuation
Language:
English
Approved Equivalent:
MKTG 351
Attachment Files:
Marketing Strategy and Analytics.pdf
