Course Details
Country:
Germany
Institution:
Frankfurt School of Finance & Management
Course Title:
Business Diplomacy
Course Number:
SOC60100
Course Description:
In a world where the spheres of business, government and society converge, every company has to be a savvy player in the public arena. Most businesses – big and small – act globally today for sourcing and sales. Geopolitical events, new regulations in other markets, natural disasters, changing public perceptions, etc. can have a direct impact on a company’ s bottom line, even if they happen far away. Business leaders need to maintain relationships with key government officials and other stakeholders, thus acting as ambassadors of their companies very much like traditional diplomats do representing their countries. They also need to anticipate changing political and societal circumstances, build and leverage networks and generally take a proactive stake in societal and political matters that influence their business environment.
Language:
English
Approved Equivalent:
BUS 200
Attachment Files:
Business Diplomacy.pdf
