Course Details

Country: Japan
Institution: Hosei University
Course Title: Marketing in Japan
Course Number: A8509
Course Description: Student will deepen their understanding on the peculiarity and commonality of Japan and Japanese companies through their marketing strategies and management as well. This is an interactive course which focuses on recent developments in marketing with attention to actual processes and strategies in each industry. It aims to introduce the practical views and opinions of experienced players in the field of marketing. In the class, probably the final class of each lecturer, comments and explanation are given for the assignment(reports).
Language: English
Approved Equivalent: INTS 399
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