Course Details
Country:
Netherlands
Course Title:
Media Industries: Trends and Strategies
Course Number:
CM2050
Course Description:
Media industries have experienced radical changes in recent years as a result of new digital technologies and distribution platforms (e.g. gaming, the internet, mobile platforms etc.). For companies, workers and policymakers operating within media industries, these changes have severely impacted their operations: previously separated media markets have converged, new media products and business models have been developed, and users are no longer passive consumers but are actively peer producing content (so called user generated content). This seemingly chaotic period media industries find themselves in is the starting point of this course. During the course, students will familiarize themselves with the latest trends and developments in the media industries. We will start with theoretical foundations that are crucial for understanding and researching media industries and media innovation. We will then turn our attention to trends in the media industries, and discuss how these trends impact the strategic behavior of industry actors
Language:
English
Approved Equivalent:
FAVS 399
Attachment Files:
Media Industries.pdf
