Course Details
Country:
Hungary
Institution:
External - CEA Budapest
Course Title:
marketing and tourism management
Course Number:
483
Course Description:
There will be an analysis of the policy and stakeholder frameworks for tourism that govern its management on an international, regional and local scale, as well as the business and industry decisions that affect its development. The course will focus on some of the impacts of tourism, especially in countries which are economically dependent on tourism. This will include an overview of the tools and techniques that are used to manage and market tourism in a range of environments, the relationship between tourists and local residents, and the role of tourist behaviour and education. There will be a focus on destination management, sustainable and ethical tourism, as well as some of the forms of new technology (e.g. e-tourism,) which facilitate the management and marketing of tourism.
Language:
English
Approved Equivalent:
TOUR 480
Attachment Files:
