Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Marketing and sales management
Course Number:
13479
Course Description:
1.- Knowledge
Concepts to fulfill the responsibility of sales management.
Financial and accounting tools to manage the commercial strategy.
Digital tools of commercial management.
Basic fundamentals of presentations and business negotiation.
Theories of team management and leadership techniques.
2. Specific skills:
Understanding of an operating account and balance sheets and analyze a pricing and margin strategy.
Ability to use digital tools to measure marketing mix as well as customer tracking (CRM), supply chain, etc.
Negotiation skills with ethics and value.
Leading and managing with motivation, initiative, support to the team
3. Skills:
Problem solving and decision making.
Interpersonal skills: Listen, argue, guide, lead and negotiate.
4. Attitudes
Acquiring an ethical behavior in management
Ability to defend their points of view.
Adopt a positive attitude to solve unfavorable marketing situations.
Language:
English
Approved Equivalent:
MKTG 311
Attachment Files:
CertificadoConvalidacion_6.pdf
