Course Details
Country:
Japan
Institution:
Doshisha University
Course Title:
Consumers and the Market in Japan
Course Number:
12001309
Course Description:
This course describes the characteristics of Japanese consumers market through the marketing strategy in the contemporary Japan. For this purpose, we discuss about the basics of marketing, and recent development of marketing theory. In this class, group work is introduced to study the Japanese cases.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
