Course Details
Country:
Japan
Institution:
Doshisha University
Course Title:
International Marketing
Course Number:
12001321
Course Description:
This course was developed to provide international students with an opportunity to study interesting aspects of the international business environment and to improve their capacity to assess and solve international business problems. In particular, students learn how to use several analytical tools that will help them to evaluate the determinants of competitive advantage and comparative advantage in global competition and, by conducting intensive group projects, students are expected to apply these analytical tools to actual business problems and develop marketing and competitive strategies through group projects.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
