Course Details
Country:
Spain
Institution:
External - CEA Seville
Course Title:
INTERNATIONAL BUSINESS
Course Number:
BUS 320
Course Description:
This course introduces the student to the field of international management. We begin by analyzing the international business environment that connects the phenomenon of globalization with the national and cultural differences that characterize the countries in this economy. Next we will analyze, from the point of view of a medium-large global organization, how to first define a strategy to enter foreign markets, select a global company structure, define a global marketing and human resource planning and controlling global business activities. We will delve into some strategic and functional issues that characterize the management of organizations in the global marketplace. This course is intended to provide the student with a comprehensive understanding of the fundamentals of international business and the key factors that must be considered in the development of a well conceived, global business plan, from the perspective of a medium-large organization that compete in a global market.
Language:
English
Approved Equivalent:
BUS 200, MBUS 305
Attachment Files:
