Course Details
Country:
Germany
Institution:
University of Mannheim
Course Title:
Marketing Communications (Lecture)
Course Number:
MKT450
Course Description:
Marketing communications is concerned with the methods, processes, meanings, perceptions and actions associated with the ways in which organizations (and their brands) engage with their target audiences.
The lecture covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, and personal selling.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
