Course Details
Country:
Italy
Institution:
Mason-Led: Florence Semester Experience at FUA
Course Title:
Digital Marketing 202
Course Number:
BUMKWM325
Course Description:
3 semester credits. 20th and 21st century development has witnessed the evolution and revolution in business communication. The birth of the web was the inspiration that led to a different form of interaction and engagement between companies and customers, such as a growing customer participation in the creation and development of the business image. This course features web marketing that is based on practices and principles applicable to all sectors and is also suitable for the small and medium-sized enterprises who were previously cut off from traditional mass media promotion for budget reasons. The web will be considered beyond the concept of sites and focus substantially on the social networks. The social aspect of marketing communication online is a striking feature of the web today, where engagement and conversations occur not only between customers but also between companies and customers to stimulate the most powerful communication tool: word of mouth.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
_syllabus_BUMKWM325 Digital Marketing_1535389888.pdf
