Course Details
Country:
Ireland
Institution:
Dublin City University
Course Title:
Social Innovation and Entrepreneurship
Course Number:
ECO1021
Course Description:
Overall, this module aims to develop students' ability to effect social change in a positive way through learning, adopting and applying social marketing principles and strategies. It explores the historical development of social marketing, introduces specific theories relevant to the field and provides frameworks and models according to which students can design and implement strategies aimed at effecting social change. The module facilitates an understanding of the impact of culture on the development of such strategies and introduces students to national and international case studies, ethical issues and the evaluation of social marketing programmes. The module stimulates thinking regarding the possible application of social marketing principles within their local community. It also examines the concept of social entrepreneurship, looks at how to develop a social enterprise, and considers topics such as sustainability and scalability.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
