Course Details
Country:
Ireland
Institution:
Dublin City University
Course Title:
Analyzing Advertising
Course Number:
MAD1032
Course Description:
This module explores contemporary advertising as it operates across a broad range of different media. Advertisements, the advertising industry and advertising audiences are examined from a variety of theoretical perspectives, with a view to encouraging a critical awareness of the social significance of living and working in an increasingly promotional media culture.
Learning Outcomes
1. explain the historical development of the advertising industry in the context of key social and economic changes, including the birth of psychoanalysis
2. critically analyse a broad range of advertising texts using a variety of methodological approaches, including content, semiotic, discourse, feminist and reception analysis
3. assess the ideological and psychological impact of advertising in western societies with reference to the relevant theoretical material
4. explain the concept of subvertising, identify examples and explain the strategies behind them
Language:
English
Approved Equivalent:
HNRS 122, INTS 399
Attachment Files:
