Course Details
Country:
Italy
Institution:
LUISS Guido Carli University
Course Title:
Digital Marketing Transformation & Customer Experience
Course Number:
ET02
Course Description:
Knowledge and understanding: The student - by participating in the lectures and practical activities of the course - will have developed the ability to understand the impact of new technologies on society, through the four paradigms model of digital transformation. Moreover, students will develop in the Digital Marketing field, and about ethics issue in marketing and EU regulation about privacy. At the end of the course there will be a written test aimed at verifying the acquired knowledge.
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
