Course Details

Country: Korea, South
Institution: Yonsei University
Course Title: Research Methods in Mass Communication
Course Number: COM2101
Course Description: This course is designed to provide you with details about how people ask and attempt to answer questions about mass communication. We will explore methods used by industry professionals and by academics interested in exploring the effects of media products (surveys, experiments, content analyses, qualitative methods, etc.). We will go through all of the important steps of communication research from conceptualizing research problems, reviewing previous literature, deciding the most appropriate research methods for my problems, collecting and analyzing data, and reporting research findings. At the end of semester, you will be equipped with essential knowledge about conducting research that you have to have either as future researcher or critical reviewer.
Language: English
Approved Equivalent: COMM L400
Course URL:


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