Course Details
Country:
Korea, South
Institution:
Yonsei University
Course Title:
Advertising
Course Number:
IEE3349
Course Description:
This course introduces students various concepts, theories, and tools related to the integrated marketing communication process designed to build a strong value for brand. Students will be encouraged to apply them to various marketing communication problems through discussion, cases, and projects. Major issues covered on this class include strategic marketing process (segmentation-targeting-positioning), integrated marketing communications program, and use of various communication tools. We combine lectures, readings, class discussions, and projects to provide a rich understanding of the marketing communication challenges facing modern business and the methods with which to meet those challenges.
Language:
English
Approved Equivalent:
COMM 375
Attachment Files:
연세대학교 학사관리_Advertising.pdf
