Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Marketing and Corporate Social Responsibility
Course Number:
0IBUSX11
Course Description:
This course aims at giving a general overview of CSR, developing its main dimensions. The course offers to students a space for expression. Indeed, it is based on an active pedagogy. The content will be co-constructed between the professor and the students. They will be invited to brainstorm, to share their ideas, to share the examples of their own countries… For each theme, students will be invited to answer to questions, to find examples, to debate and to resolve a case. A summary with key elements will close each theme. Course structure Introduction to the module and CSR : workshop (part 1) Introduction to CSR : workshop (part 2) Body positivity & Marketing practices : workshop Body positivity & Marketing practices : debate Body positivity in fashion and cosmetics: case study Project Coaching Sustainable development & Marketing practices : workshop Sustainable development & Marketing practices : debate Sustainable development in
Language:
English
Approved Equivalent:
MKTG 491
Attachment Files:
marketing and corporate social responsibility.pdf
