Course Details
Country:
Korea, South
Institution:
Yonsei University
Course Title:
Understanding of Advertising
Course Number:
COM2105-01-00
Course Description:
The main purpose of this class is to acquire (1) knowledge about the background of the establishment of integrated marketing communication (IMC) including advertising and (2) general knowledge necessary for the practical process of establishing IMC strategy. For an additional purpose, we plan to conduct basic exercises to cultivate creativity for all content planning including IMC.
Language:
English
Approved Equivalent:
COMM 375
Attachment Files:
COM2105.pdf
