Course Details
Country:
Turkey
Institution:
Sabanci University
Course Title:
Social Media Marketing
Course Number:
MKTG 410
Course Description:
The course covers a practical method to create viral content (STEPPS), components of social influence (influentials, social networks), social media analytics tools such as textual mining and effects of social media on consumers. Several cases would be a major component of this course.
Language:
English
Approved Equivalent:
MKTG 316
Course URL:
https://www.sabanciuniv.edu/syllabus/courses.php?year=2024&term=01&subject=MKTG&code=410&lan=eng
Attachment Files:
MKTG410_F2024.docx
