Course Details
Country:
Korea, South
Institution:
Yonsei University International Summer School
Course Title:
LUXURY FASHION BRAND MANAGEMENT
Course Number:
IEE3607-01
Course Description:
This course is designed to provide students with the opportunity to explore the exciting
world of luxury fashion from a brand management perspective. Students will learn key
topics such as the nature of luxury, brand promise, and brand engagement. The course also
discusses how global market dynamics, digital transformation, and customer expectation
shifts will shape the future of luxury fashion. Through this course, students will be equipped
with a deep understanding of how luxury fashion brands differentiate themselves from mass
market brands as well as the strategic brand management skills to lead this rapidly evolving
and influential industry.
Language:
English
Approved Equivalent:
MKTG 437
