Course Details
Country:
Japan
Institution:
Waseda University
Course Title:
Marketing in Practice
Course Number:
CMMM101L
Course Description:
This course is designed to present practical realities in marketing. In each class, at least one case-study is introduced to analyze what is happening on the frontline of business activities. Using such a case study approach and audiovisual method, a wide range of subjects are discussed to understand marketing. With the interdisciplinary-oriented policy at School of Social Sciences in mind, a sociological view will be given in addition to marketing theories.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
Syllabus Search － View Syllabus Information_20.pdf
