Course Details
Country:
Germany
Institution:
Frankfurt School of Finance & Management
Course Title:
Applied Persuasion and Event Management
Course Number:
MGT60290
Course Description:
‘Events’ can describe specific rituals, presentations, performances or celebrations that are consciously planned and created to mark special occasions and/or to achieve particular social, cultural or corporate goals and objectives. In this course we are going to take an applied perspective and focus on organizing events to achieve social or corporate objectives. Hence we will cover topics related to social influence, persuasion, corporate social responsibility and event management.
Language:
English
Approved Equivalent:
TOUR 3---
Attachment Files:
Applied Persuasion and Event Management.pdf
